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Part One Introduction to Integrated Marketing Communications 1 AN INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS 2 THE ROLE OF IMC IN THE MARKETING PROCESSPart Two Integrated Marketing Communications Program Situation Analysis 3 ORGANIZING FOR ADVERTISING AND PROMOTION: THE ROLE OF AD AGENCIES AND OTHER  MARKETING COMMUNICATION ORGANIZATIONS 4 PERSPECTIVES ON CONSUMER BEHAVIORPart Three Analyzing the Communication [...]

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  ISBN10: 1260381897 | ISBN13: 9781260381894

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ISBN10: 126036920X ISBN13: 9781260369205 Copyright: 2021

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ISBN-13: 9780134461991 ISBN-13: 9780136879787 ISBN-13: 9780134543826

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ISBN10: 1264299788 | ISBN13: 9781264299782 Copyright © 2023    

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 ISBN: 978-1-61853-359-3 | Copyright  2021

CAMBRIDGE BUSINESS PUBLISHERS

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  ISBN10: 1260381897 | ISBN13: 9781260381894

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©2020  |  Pearson  |  Published: 03/26/2019 ISBN-10: 0135204437 | ISBN-13: 9780135204436 | ISBN-13: 9780135193389

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ISBN-13 9780763755287 Jones & Bartlett Learning

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