Showing 1–24 of 32 results

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Part One Introduction to Integrated Marketing Communications 1 AN INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS 2 THE ROLE OF IMC IN THE MARKETING PROCESSPart Two Integrated Marketing Communications Program Situation Analysis 3 ORGANIZING FOR ADVERTISING AND PROMOTION: THE ROLE OF AD AGENCIES AND OTHER  MARKETING COMMUNICATION ORGANIZATIONS 4 PERSPECTIVES ON CONSUMER BEHAVIORPart Three Analyzing the Communication [...]

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ISBN10: 1260259307 | ISBN13: 9781260259308

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  ISBN10: 1260381897 | ISBN13: 9781260381894

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ISBN10: 126036920X ISBN13: 9781260369205 Copyright: 2021

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$20.00

ISBN-13: 9780134461991 ISBN-13: 9780136879787 ISBN-13: 9780134543826

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Paul A. Gore; Wade Leuwerke; A. J. Metz ISBN: 9781319466275  

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ISBN10: 1260259307 | ISBN13: 9781260259308

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ISBN10: 1264299788 | ISBN13: 9781264299782 Copyright © 2023    

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Roger LeRoy Miller, Mustaq Ahmad, Jim Higgin, son Lia Rizzo, George Sroka 

ISBN-13: 9780136764939
ISBN-13: 9780136764670

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$40.00

ISBN: 978-1-77462-067-0 Copyright: 2021

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 ISBN: 978-1-61853-359-3 | Copyright  2021

CAMBRIDGE BUSINESS PUBLISHERS

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Ana Cruz, Michael Deschamps, Frederick Niswander, Debra Prendergast, Dan Schisler, Jinhee Trone ISBN10: 1264217943 | ISBN13: 9781264217946    

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ISBN-13: 9780137596782 Copyright © 2021

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  ISBN10: 1260381897 | ISBN13: 9781260381894

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