Test Bank For Marketing: The Core 6th Edition By Roger A. Kerin

Name: Test Bank For Marketing: The Core 6th Edition By Roger A. Kerin
SKU: 9781260326949
Price: 25.00 USD
Availability: InStock

$25.00

1260326942 · 9781260326949

SKU: 9781260326949 Category: Marketing

Description

test bank Marketing: The Core 6th Edition Kerin : Publisher DESCRIPTION

Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing in its popular magazine-style format. The sixth Canadian edition of Marketing: The Core reflects new marketing reality with its standard features as well as new elements and content that are designed to engage. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada.

PART 1 Understanding Marketing

Chapter 1 Marketing Fundamentals

Chapter 2 The Marketing Environment

PART 2 Understanding Markets and Their Behaviour

Chapter 3 Consumer Behaviour

Chapter 4 Market Research

Chapter 5 B2B Marketing

Chapter 6 Segmentation, Targeting, and Positioning

PART 3 Designing Marketing Strategies and Marketing Mix Elements

Chapter 7 Products and Brands

Chapter 8 New Product Development

Chapter 9 Pricing

Chapter 10 Marketing Channels and Supply Chain

Chapter 11 Retailing and Wholesaling

Marketing: The Core 6th Edition Kerin

PART 4 Focusing on New and Evolving Areas

Chapter 12 Outbound Marketing Communications

Chapter 13 Inbound Marketing Communications

Chapter 14 Customer Relationship Management

PART 5 Putting It All Together

Chapter 15 Marketing and Strategic Planning

Appendix A Creating an Effective Marketing Plan

Glossary

Chapter Sources

Chapter Notes

Name Index

Company/Product Index

Subject Index

Marketing: The Core 6th Edition Kerin

NEW SMARTBOOK 2.0. Connect’s SmartBook 2.0 provides more personalization, productivity and accessibility to improve the teaching and learning experience for both instructors and students.%%% With an increased granularity in the SmartBook 2.0 assignments, instructors now have greater ability to control the level, depth, and type of assignments based on their course syllabus. Students can focus on content areas that they struggle with and need more attention on based on the improved Student Recharge experience in SmartBook 2.0. Available on mobile smart devices – with both online and offline access, Connect’s SmartBook 2.0 enables students to study anywhere and anytime.

Chapter features and outlines: Each chapter opens with these elements to highlight newsy features within the chapter and create a path that guides readers through the chapter and its content.

Marketing: The Core 6th Edition Kerin

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