Test Bank For Business Communication: Polishing Your Professional Presence, 4th Edition Barbara G. Shwom

Visual Walk-Through

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Developing Your Professional Presence
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2: DELIVERING EFFECTIVE MESSAGES

4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News
7. Using Social Media in Business

PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

8. Finding and Evaluating Business Information
9. Preparing Persuasive Business Proposals
10. Preparing Business Reports
11. Preparing and Delivering Business Presentations

PART 4: PERSUADING AN EMPLOYER TO HIRE YOU

12. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews