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Test Bank For Essentials of Health Care Marketing, Fifth Edition Eric N. Berkowitz

Name: Test Bank For Essentials of Health Care Marketing, Fifth Edition Eric N. Berkowitz
SKU: 11918
Price: 65.00 USD
Availability: InStock

$65.00

ISBN: 9781284200157

Jones & Bartlett Learning

Category: Nursing & Health Professions

Description

Chapter 1 The Meaning of Marketing
Chapter 2 Marketing Strategy
Chapter 3 The Environment of Marketing Strategy
Chapter 4 Buyer Behavior
Chapter 5 Marketing Research
Chapter 6 Market Segmentation
Chapter 7 Developing Customer Loyalty
Chapter 8 Marketing in the Digital Age
Chapter 9 Product Strategy
Chapter 10 Prices
Chapter 11 Distribution
Chapter 12 Promotion
Chapter 13 Advertising
Chapter 14 Sales and Sales Management
Chapter 15 Controlling and Monitoring
Chapter 16 Ethical Considerations in Marketing

Test Bank For Essentials of Health Care Marketing, Fifth Edition Eric N. Berkowitz

ISBN: 9781284200157

Jones & Bartlett Learning

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