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Test Bank For Essentials of Health Care Marketing Fourth Edition Eric N. Berkowitz

Name: Test Bank For Essentials of Health Care Marketing Fourth Edition Eric N. Berkowitz
SKU: 7083
Price: 50.00 USD
Availability: InStock

$50.00

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Jones & Bartlett Learning

Category: Nursing & Health Professions

Description

Part I The Marketing Process
Chapter 1 The Meaning of Marketing
Chapter 2 Marketing Strategy
Chapter 3 The Environment of Marketing Strategy
Part II Understanding the Consumer
Chapter 4 Buyer Behavior
Chapter 5 Marketing Research
Chapter 6 Market Segmentation
Chapter 7 Developing Customer Loyalty
Part III The Marketing Mix
Chapter 8 Product Strategy
Chapter 9 Price
Chapter 10 Distribution
Chapter 11 Promotion
Chapter 12 Advertising
Chapter 13 Sales and Sales Management
Chapter 14 Controlling and Monitoring
Appendix A A Sample Business Planning Manual
Appendix B Glossary

Test Bank For Essentials of Health Care Marketing Fourth Edition Eric N. Berkowitz

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