Test Bank For Marketing Management 4th Edition By Greg Marshall

Part One: Discover Marketing Management

CHAPTER 1: Marketing in Today’s Business Milieu

CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable

CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition

 

Part Two: Use Information to Drive Marketing Decisions

CHAPTER 4: Market Research Essentials

CHAPTER 5: CRM, Big Data, and Marketing Analytics

CHAPTER 6: Understand Consumer and Business Markets

CHAPTER 7: Segmentation, Target Marketing, and Positioning

 

Part Three: Develop the Value Offering—The Product Experience

CHAPTER 8: Product Strategy and New Product Development

CHAPTER 9: Build the Brand

CHAPTER 10: Service as the Core Offering

 

Part Four: Price and Deliver the Value Offering

CHAPTER 11: Manage Pricing Decisions

CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain

 

Part Five: Communicate the Value Offering

CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing

CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling