Test Bank For The Norton Anthology of World Literature Second Edition by Sarah Lawall
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©2020 | Pearson | Published: 03/26/2019 ISBN-10: 0135204437 | ISBN-13: 9780135204436 | ISBN-13: 9780135193389
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Part One Introduction to Integrated Marketing Communications 1 AN INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS 2 THE ROLE OF IMC IN THE MARKETING PROCESSPart Two Integrated Marketing Communications Program Situation Analysis 3 ORGANIZING FOR ADVERTISING AND PROMOTION: THE ROLE OF AD AGENCIES AND OTHER MARKETING COMMUNICATION ORGANIZATIONS 4 PERSPECTIVES ON CONSUMER BEHAVIORPart Three Analyzing the Communication [...]
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